Photozyme — Performance Dashboard

—

Total Ad Spend

—

Shopify Net Revenue

—

Marketing Efficiency Ratio

Net revenue ÷ total ad spend

—

Total Returns

—

Return Rate

Paid Channels

Meta

—

Ad Spend

—

Conv. Value

—

Platform ROAS (7d click / 1d view)

—

ROAS

—

ROAS

—

Google

—

Ad Spend

—

Conv. Value

—

ROAS (conv ÷ spend)

—

ROAS

—

ROAS

—

Shopify

💰

Net Revenue

—

After returns & discounts

📢

Total Ad Spend

—

Meta + Google

🛒

Avg Order Value

—

— orders this period

↩️

Returns

—

🆕

New Customers

—

% of orders from new buyers

Meta Spend

Google Spend

MER

—

Metric	—	—	—	vs Prior Year

Conversion Funnel

—

Date	Meta			Google			Shopify		GA4
Date	Spend	Conv Val	ROAS	Spend	Conv Val	ROAS	Total Spend	Net Sales	Sessions	CVR

MER (daily) = Shopify net ÷ total ad spend. Green ≥ 2.0x · Yellow ≥ 1.5x · Red < 1.5x. Daily Shopify net = raw Windsor order rows. Period total row uses confirmed split-fetch net. Google Ads will show zeros until account is connected in Windsor.

📊 Data sourced from Google Search Console via Windsor · Property: photozyme.com · Attribution: position-weighted clicks

👆

Total Clicks

—

Organic sessions from search

👁

Impressions

—

Times appeared in results

🎯

Avg CTR

—

Clicks ÷ impressions

📍

Avg Position

—

Avg ranking across queries

Impressions

Clicks

Keyword Performance

Loading keyword data…

Position color: Green ≤ 10 (page 1) · Yellow 11–20 · Red > 20. CTR and position are period averages weighted by impressions. Click column headers to sort.